Account-Based Marketing

for Digital Leaders in Enterprise Technology

Crafting customized ABM strategies that accelerate sales cycles and drive measurable success for Account Executives.
Explore Our ABM Services

ABM Tailored to Your Industry, Deal Size & Strategic Goals

Maximizing deal value requires a high level of personalization and investment. Our strategic 1:1 ABM approach is designed for enterprise-level accounts involving multi-million-dollar engagements and complex buying journeys and committees.

For targeted upsell and cross-sell initiatives, our 1:few ABM approach clusters 5–10 accounts, driving value in focused campaigns.

For larger account groups, our scalable 1:many ABM model is ideal for expansive market strategies and vertical penetration, effectively targeting upper-SMB and enterprise segments.

ABM Mastery: Deep Expertise in Navigating Challenges and Dynamics

Versatile Portfolio

ABM programs enhance cross-sell and upsell opportunities for companies with diverse portfolios while strengthening key account relationships.

Content Personalization

ABM requires tailored content at every stage of the buying journey. Best practices include creating content hubs, value reports, and personalized outreach.

Marketing & Sales Alignment

In ABM, a close alignment between marketing and sales is crucial. Success depends on shared goals, clearly defined responsibilities, and a strong mutual understanding of each other's needs.

ABM Success Measurement

According to Gartner, measuring ABM’s impact on the sales pipeline remains challenging. KPI leaderboards with targeted metrics help quantify ABM’s contribution.

Data Integration

Integrating first- and third-party data in ABM presents both opportunities and challenges. Limited CRM access and global data localization can hinder a data-driven approach.

Scaling ABM

Efficient resource management requires scaling 1:1 ABM programs. We leverage blueprints, content syndication, technologies, and a network of partners to achieve scalable success.

Discover how we helped VMware overcome their unique ABM challenges in a comprehensive 12-month program.

ABM Excellence for Enterprise Tech Leaders

With over 15 years of experience, we’ve developed a suite of proven ABM playbooks specifically for digital leaders. Our consultants consistently incorporate the latest innovations in AI, data, and technology, crafting strategies that keep pace with market developments. Our comprehensive ABM services range from data analysis and strategic planning to content creation and global campaign rollouts. With deep roots in the DACH region, our skilled teams lead complex projects across EMEA and the US, navigating global matrix organizations with precision.

Learn more

Over 250 ABM programs executed globally

Advanced AI, data, and technology solutions

Extensive international ABM experience

Marketing & Sales expertise

End-to-End ABM service

Retail

Transport and Logistic

Defense

Manufacturing

Public/Government

Finance and Insurance

ABM Excellence for Leading Industries

As a leading ABM consulting firm, we understand the unique needs and objectives of our B2B IT clients across industries such as Retail, Transport & Logistics, Public Sector, Defense, and beyond. Our ABM frameworks blend industry expertise with marketing & sales innovation, tailored to meet the specific demands of each sector.

Portrait of Victoria Christ with a light brown blazer

Victoria Christ

Business Unit Lead | Strategy & Consulting

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"Account-Based Marketing is the pinnacle of modern marketing. By focusing on strategic accounts with targeted, data-driven insights, we not only increase deal closure rates but also unlock substantial cross-sell and upsell potential within existing accounts. Close alignment with customer-centric teams ensures measurable and sustainable success. Our proven 4-step ABM approach enables large enterprises to accelerate short-term enterprise deals while establishing a long-term brand presence. For me, 1:1 ABM is at the heart of every successful account-based strategy."

Cloudbridge ABM Framework

Account
Analysis & Strategy

ABM Campaign Design

Campaign
Roll-Out

ABM Operations

Cloudbridge ABM Services

Account selection
Account analysis
Stakeholder profiling
Storyline & creative messaging house
Multitouch campaign design
Creation of content hubs
Creation of personalized assets
Social media services
Thought leader creation
LinkedIn outreach tactics for sales

Our ABM Packages

Package S

from € 18,300

Ideal for rapid sales support and deal progression for strategic key accounts. We fine-tune existing account information to craft highly personalized assets that accelerate sales engagement and pipeline progression.

Results

Refined value proposition
Creative messaging house
Tailored sales stories for professional outreach tactics

Timeline

Go-Live within 2 months

Package M

from € 32,800

Tailored for large key accounts with complex buying groups, including detailed account and buying committee analysis, use case development, and both organic and paid outreach.

Results

Analysis of complex buying groups
Stakeholder-profile of relevant decision makers
Targeted offers, use cases & proof points
Higher conversion rates through high degree of personalization
Increased account engagement with targeted tactics

Timeline

Go-Live within 2.5 months

Package L

from € 45,000

Designed for leveraging cross-sell and upsell opportunities with a comprehensive go-to-account strategy and multi-touch engagement.

Results

Long-term account strategy
Increased penetration
Sales outreach & thought leader creation
Automated multitouch campaigns
Accessing new lines of business & contacts

Timeline

Go-Live within 3 months

Our ABM Engagements

Celonis logoNetApp logoT-Systems Multimedia Solutions logoServiceNow logoivanti LogoZscaler logoVMware Logo
Celonis logoNetApp logoT-Systems Multimedia Solutions logoServiceNow logoivanti LogoZscaler logoVMware Logo

Mastering ABM

Insights from our ABM DACH community and success stories from client projects

VMware Logo

8.000

Impressions

> 10

New executive engagements

1

Opportunity

"Our collaboration has been a valuable learning experience in ABM. Cloudbridge support us with building customized microsites and are highly supportive in social selling, closely assisting our sales colleagues. This partnership has encouraged some of our sales team to become more active on social media, helping them to build new connections within their accounts."

Cornelia Oberholzer | Senior Marketing Manager ALPS
Zscaler logo

"For me, Cloudbridge’s active presence in the IT sector was the key factor. They understand industry trends, the challenges facing large companies, and the specific context in which we operate. This expertise is invaluable when working on tight timelines and delivering results efficiently."

Tina Mayr | Senior Marketing Manager at Zscaler
ivanti Logo

"Collaborating with Cloudbridge, we developed a scalable 1ABM blueprint for one of our key target segments in the DACH market. Comprehensive analysis and research form the foundation of our systematic approach to the segment. The customized go-to-market concept serves as an effective guide for Account Executives to enhance stakeholder engagement."

Alexander Neff | Vice President of Sales

Community Voices

"I’m delighted that there is now an opportunity to connect with other ABM experts in the tech industry within the German-speaking region. I especially valued the open and honest discussions around our shared challenges. This networking allows us to learn from one another and inspires forward-thinking."

Nicole Szigeti | Associate Director Account Based Marketing, Veeva Systems

Community Voices

"Thank you for sparking the initiative to establish an Account-Based Marketing community in the DACH region. It’s a fantastic opportunity to connect with peers, exchange insights, and learn from each other. Truly enriching and a real value-add for our daily work."

Ulrike Wanner | Sr. Manager ABM DACH, NTT DATA

Community Voices

"In the end, there’s no substitute for human connection. An amazing evening with experts brought me both joy and inspiration."

Veit Brückner | GM DACH, Asana

Community Voices

"I was thrilled to attend the first ABM Community Dinner. The keynote presentations were spot-on, sparking lively and inspiring discussions that followed!"

Esther Jeske | Direktorin Industrie Marketing | All for One

Let’s Drive Your Growth with the Right ABM Strategy

Want to explore our ABM frameworks, best practices, and success stories tailored to your industry? Select the topics and sectors that interest you, and our ABM team will reach out with insights and practical solutions.
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